//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Fernsehen"
~language:"eng"
~subject:"Broadcasting policy"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Broadcasting policy
Hörfunkwerbung
38
Radio advertising
38
Theorie
15
Theory
15
Werbung
10
Advertising
8
Media industries
8
Mediensektor
8
Fernsehwerbung
6
Television advertising
6
Competition
5
Revenue management
5
Revenue-Management
5
Wettbewerb
5
Advertising effects
4
Broadcasting finance
4
Broadcasting industry
4
Communication media
4
Kommunikationsmedien
4
Rundfunkfinanzierung
4
Rundfunksender
4
Television
4
USA
4
United States
4
Werbewirkung
4
Australia
3
Australien
3
Broadcast
3
Market structure
3
Marktstruktur
3
Rundfunk
3
advertising
3
two-sided markets
3
Bias
2
Deutschland
2
Game theory
2
Germany
2
Market concentration
2
Market entry
2
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Non-commercial literature
Thesis
Article in journal
19
Aufsatz in Zeitschrift
19
Graue Literatur
6
Amtsdruckschrift
4
Arbeitspapier
4
Government document
4
Working Paper
4
Dissertation u.a. Prüfungsschriften
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
German
15
Swedish
4
Danish
2
Author
All
Antonides, Gerrit
1
Hull, Brooks Brittenham
1
Palmer, Paul
1
Ramadhin, Sharmila H.
1
Schultz Jørgensen, Per
1
Sepstrup, Preben
1
Institution
All
Forskerkonference om Børn og TV-Reklame <1992, Skodsborg>
1
Nordic Council of Ministers
1
Published in...
All
Report
2
Nordiske seminar- og arbejdsrapport
1
Nordiske seminar- og arbejdsrapporter
1
Rotterdam Instituut voor Bedrijfseconomische Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of emotional expression on the recall and evaluation of television commercials
Antonides, Gerrit
;
Ramadhin, Sharmila H.
-
1995
Persistent link: https://www.econbiz.de/10000924026
Saved in:
2
Elements of broadcasting economics
1993
Persistent link: https://www.econbiz.de/10000931218
Saved in:
3
Forskerkonference om børn og tv-reklame : [status og perspektiver ; konferencerapport]
Schultz Jørgensen, Per
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000870115
Saved in:
4
Economic effect of commercial television aggregation on commercial radio services in regional areas
Palmer, Paul
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000931233
Saved in:
5
The electronic dilemma of TV advertising : documentation, the reactions of business, cultural consequences and consumer implications
Sepstrup, Preben
-
1986
Persistent link: https://www.econbiz.de/10000713342
Saved in:
6
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
-
1982
Persistent link: https://www.econbiz.de/10000779205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->