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subject:"Fernsehen"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Dijk, Machiel van"
~subject:"Online-Marketing"
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Fernsehen
Online-Marketing
Media industries
4
Mediensektor
4
Allocative efficiency
2
Allokationseffizienz
2
Broadcasting industry
2
Market failure
2
Marktversagen
2
Media economics
2
Medienökonomik
2
Rundfunksender
2
Television
2
B-to-B-Marketing
1
Business-to-business marketing
1
Customer acquisition
1
Digital B2B
1
Digital broadcast
1
Digital echoverse
1
Digital goods
1
Digital media
1
Digital media elasticities
1
Digitale Güter
1
Digitale Medien
1
Digitaler Rundfunk
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media policy
1
Medienpolitik
1
Netherlands
1
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Almeida, Marcos Inácio Severo de
Dijk, Machiel van
Sjurts, Insa
6
Waldfogel, Joel
4
Peitz, Martin
3
Vogel, Harold L.
3
Athey, Susan
2
Calvano, Emilio
2
Calzada, Joan
2
Choi, Jay Pil
2
Duch-Brown, Néstor
2
Fuchs, Christian
2
Gil, Ricard
2
Heinrich, Jürgen
2
Kasuga, Norihiro
2
Klein, Tobias J.
2
Kruse, Jörn
2
Kunz, Reinhard
2
Könecke, Thomas
2
Motta, Massimo
2
Murphy, Kevin M.
2
Nahuis, Richard
2
Pereira, Francis
2
Polo, Michele
2
Regier, Stefanie
2
Reisinger, Markus
2
Riese, Markus
2
Schunk, Holger
2
Sharma, Ravi
2
Tan, Margaret
2
Waagmeester, Daniel
2
Abdelzaher, Tarek
1
Adnan, Sutrovic
1
Agarwal, Nitin
1
Agnihotri, Raj
1
Ahmed, Rizwan Raheem
1
Akhmedov, Armigon
1
Albarda, Maarten
1
Alén, Elisa
1
Aman, Hiroyuki
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CPB discussion paper
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Does public service broadcasting serve the public? The future of television in the changing media landscape
Dijk, Machiel van
;
Nahuis, Richard
;
Waagmeester, Daniel
- In:
De economist : Netherlands economic review ; quarterly …
154
(
2006
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10003358712
Saved in:
3
Does public service broadcasting serve the public? : The future of television in the changing media landscape
Dijk, Machiel van
;
Nahuis, Richard
;
Waagmeester, Daniel
-
2005
Persistent link: https://www.econbiz.de/10002753042
Saved in:
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