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subject:"Fernsehen"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Motta, Massimo"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Online-Marketing"
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Fernsehen
Business-to-business marketing
Online-Marketing
Media industries
5
Mediensektor
5
Market concentration
4
Unternehmenskonzentration
4
1998-1999
2
Competition policy
2
Fernsehsender
2
Market entry
2
Markteintritt
2
OECD countries
2
OECD-Staaten
2
Regulation
2
Regulierung
2
Television
2
Television industry
2
Theorie
2
Theory
2
Welt
2
Wettbewerbspolitik
2
World
2
B-to-B-Marketing
1
Customer acquisition
1
Digital B2B
1
Digital echoverse
1
Digital media
1
Digital media elasticities
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
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Almeida, Marcos Inácio Severo de
Motta, Massimo
Sjurts, Insa
6
Waldfogel, Joel
4
Peitz, Martin
3
Vogel, Harold L.
3
Athey, Susan
2
Calvano, Emilio
2
Calzada, Joan
2
Choi, Jay Pil
2
Dijk, Machiel van
2
Duch-Brown, Néstor
2
Fuchs, Christian
2
Gil, Ricard
2
Heinrich, Jürgen
2
Kasuga, Norihiro
2
Klein, Tobias J.
2
Kruse, Jörn
2
Kunz, Reinhard
2
Könecke, Thomas
2
Murphy, Kevin M.
2
Nahuis, Richard
2
Pereira, Francis
2
Polo, Michele
2
Regier, Stefanie
2
Reisinger, Markus
2
Riese, Markus
2
Schunk, Holger
2
Sharma, Ravi
2
Tan, Margaret
2
Waagmeester, Daniel
2
Abdelzaher, Tarek
1
Adnan, Sutrovic
1
Agarwal, Nitin
1
Agnihotri, Raj
1
Ahmed, Rizwan Raheem
1
Akhmedov, Armigon
1
Albarda, Maarten
1
Alén, Elisa
1
Aman, Hiroyuki
1
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Antitrust, regulation, and competition
1
Journal of the Academy of Marketing Science
1
Working paper series / Innocenzo Gasparini Institute for Economic Research
1
Source
All
ECONIS (ZBW)
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Beyond the spectrum constraint : concentration and entry in the broadcasting industry
Motta, Massimo
;
Polo, Michele
- In:
Antitrust, regulation, and competition
,
(pp. 101-133)
.
2003
Persistent link: https://www.econbiz.de/10001770465
Saved in:
3
Beyond the spectrum constraint : concentration and entry in the broadcasting industry
Motta, Massimo
;
Polo, Michele
-
1997
Persistent link: https://www.econbiz.de/10001362861
Saved in:
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