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subject:"Fernsehen"
~person:"Berger, Viktor J. F."
~person:"Förster, Kati"
~person:"Khalil, Joe F."
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Fernsehen
Fernsehsender
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Television industry
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Brand management
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Fernsehprogramm
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Berger, Viktor J. F.
Förster, Kati
Khalil, Joe F.
Ferguson, Douglas A.
2
Goettler, Ronald L.
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Gurses, Kerem
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Nadar, Diwahar Sunder
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A BFI book
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International screen industries
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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UTB / Medienwissenschaft, Medienwirtschaft
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ECONIS (ZBW)
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Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
2
Arab television industries
Kraidy, Marwan M.
;
Khalil, Joe F.
-
2009
Persistent link: https://www.econbiz.de/10003872740
Saved in:
3
Der deutsche Fernsehmarkt
Berger, Viktor J. F.
-
2008
Persistent link: https://www.econbiz.de/10003712399
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