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subject:"Fernsehen"
~person:"Diamond, Edwin"
~person:"Sepstrup, Preben"
~subject:"1952-1980"
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Fernsehen
1952-1980
Hörfunkwerbung
4
Radio advertising
4
Politik
3
Television
2
USA
2
Werbesendung
2
Consumer advice
1
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Diamond, Edwin
Sepstrup, Preben
Bates, Stephen
3
Hainer, Wolfgang
3
Kempe, David
3
Wilbur, Kenneth C.
3
Xu, Linli
3
Bachem, Christian
2
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2
Erichson, Bernd
2
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2
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2
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2
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2
Reifenrath, Sven
2
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2
Tauchnitz, Jürgen
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
The spot : the rise of political advertising on television
Diamond, Edwin
-
1988
-
Rev. ed.
Persistent link: https://www.econbiz.de/10013482042
Saved in:
2
The electronic dilemma of TV advertising : documentation, the reactions of business, cultural consequences and consumer implications
Sepstrup, Preben
-
1986
Persistent link: https://www.econbiz.de/10000713342
Saved in:
3
Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Sepstrup, Preben
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
3
,
pp. 239-265
Persistent link: https://www.econbiz.de/10001007946
Saved in:
4
The spot : the rise of political advertising on television
Diamond, Edwin
;
Bates, Stephen
-
1984
-
2. print.
Persistent link: https://www.econbiz.de/10004773259
Saved in:
5
The spot : the rise of political advertising on television
Diamond, Edwin
;
Bates, Stephen
-
1984
Persistent link: https://www.econbiz.de/10013481498
Saved in:
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