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subject:"Fernsehen"
~person:"Diamond, Edwin"
~person:"Sepstrup, Preben"
~subject:"Consumer advice"
~type_genre:"Non-commercial literature"
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Fernsehen
Consumer advice
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Radio advertising
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Diamond, Edwin
Sepstrup, Preben
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Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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ECONIS (ZBW)
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Consumer information in the electronic media : neutral information, advertising, selling
Sepstrup, Preben
;
Ölander, Folke
-
1986
Persistent link: https://www.econbiz.de/10000702407
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The electronic dilemma of TV advertising : documentation, the reactions of business, cultural consequences and consumer implications
Sepstrup, Preben
-
1986
Persistent link: https://www.econbiz.de/10000713342
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