//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Film industry"
~person:"Assaker, Guy"
~person:"Bir, Ali Atif"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Film industry
Advertising effects
Fernsehprogramm
2
Structural equation model
2
Strukturgleichungsmodell
2
Television programme
2
Brand management
1
Fernsehwerbung
1
Filmwirtschaft
1
Holiday behaviour
1
Korea
1
Markenführung
1
Production values
1
South Korea
1
Südkorea
1
Television advertising
1
Tourism
1
Tourismus
1
Urlaubsverhalten
1
Werbewirkung
1
audience involvement
1
film tourism experience
1
structural equation modeling
1
television drama
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Assaker, Guy
Bir, Ali Atif
Romaniuk, Jenni
5
Pelsmacker, Patrick de
4
Fuchs, Stefan
3
Hennig-Thurau, Thorsten
3
Kent, Robert J.
3
Russell, Cristel Antonia
3
Acheson, A. L. Keith
2
Adilov, Nodir
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Dens, Nathalie
2
Doyle, Gillian
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Hartmann, Wesley R.
2
Hibberd, Matthew
2
Jayapal, Jegan
2
Kim, Sangkyun
2
Klapper, Daniel
2
Lajos, Joseph
2
Martin, Hugh J.
2
Matthes, Jörg
2
Maule, Christopher J.
2
McEvoy, Chad D.
2
Morse, Alan L.
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Ordabayeva, Nailya
2
Swaminathan, Srinivasan
2
Tessitore, Tina
2
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Baños-Pino, José
1
Beasley, Fred
1
Bellman, Steven
1
Bergquist, Kyle
1
Best, Sabine
1
more ...
less ...
Published in...
All
Bridging the gap between advertising academia and practice
1
Journal of travel and tourism marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
2
An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->