//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Film industry"
~person:"Assaker, Guy"
~person:"Dens, Nathalie"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehprogramm"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Film industry
Advertising effects
Fernsehprogramm
6
Television programme
6
Fernsehwerbung
5
Television advertising
5
Werbewirkung
4
Brand management
3
Markenführung
3
Belgien
2
Belgium
2
Interactive media
2
Interaktive Medien
2
Product Placement
2
Product placement
2
Analysis of variance
1
Brand image
1
Brand loyalty
1
Filmwirtschaft
1
Holiday behaviour
1
Korea
1
Markenimage
1
Markentreue
1
Production values
1
Psychology of advertising
1
South Korea
1
Structural equation model
1
Strukturgleichungsmodell
1
Südkorea
1
Tourism
1
Tourismus
1
Urlaubsverhalten
1
Varianzanalyse
1
Werbepsychologie
1
audience involvement
1
film tourism experience
1
structural equation modeling
1
television drama
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Assaker, Guy
Dens, Nathalie
Pelsmacker, Patrick de
Romaniuk, Jenni
5
Fuchs, Stefan
3
Hennig-Thurau, Thorsten
3
Kent, Robert J.
3
Russell, Cristel Antonia
3
Acheson, A. L. Keith
2
Adilov, Nodir
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Doyle, Gillian
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Hartmann, Wesley R.
2
Hibberd, Matthew
2
Jayapal, Jegan
2
Kim, Sangkyun
2
Klapper, Daniel
2
Lajos, Joseph
2
Martin, Hugh J.
2
Matthes, Jörg
2
Maule, Christopher J.
2
McEvoy, Chad D.
2
Morse, Alan L.
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Ordabayeva, Nailya
2
Swaminathan, Srinivasan
2
Tessitore, Tina
2
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Baños-Pino, José
1
Beasley, Fred
1
Bellman, Steven
1
Bergquist, Kyle
1
Best, Sabine
1
Bir, Ali Atif
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of travel and tourism marketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
3
An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->