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subject:"Film industry"
~person:"Assaker, Guy"
~person:"Lutz, Hans R. W."
~source:"econis"
~subject:"Advertising effects"
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Film industry
Advertising effects
Fernsehprogramm
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Filmwirtschaft
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Assaker, Guy
Lutz, Hans R. W.
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Journal of travel and tourism marketing
1
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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ECONIS (ZBW)
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An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
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2
Reichweitendruck der Werbung auch im öffentlich-rechtlichen Rundfunk und andere Gefahren? : oder: Ohne Audience keine Zustimmung zum Programm und seiner Finanzierung
Lutz, Hans R. W.
- In:
Sind ARD und ZDF noch zu retten? : Tabuzonen im …
,
(pp. 135-153)
.
2009
Persistent link: https://www.econbiz.de/10014562307
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