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subject:"Film industry"
~person:"Assaker, Guy"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenführung"
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Search: subject_exact:"Fernsehprogramm"
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Film industry
Advertising effects
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Fernsehprogramm
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Television programme
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5
Television advertising
5
Werbewirkung
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Assaker, Guy
Pelsmacker, Patrick de
Förster, Kati
6
Romaniuk, Jenni
5
Dens, Nathalie
3
Fuchs, Stefan
3
Hennig-Thurau, Thorsten
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Kent, Robert J.
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Russell, Cristel Antonia
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Adilov, Nodir
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Beal, Virginia
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Kim, Sangkyun
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Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
6
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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