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subject:"Filmproduktion"
~subject:"Competition policy"
~subject:"Rundfunkfinanzierung"
~subject:"USA"
~type_genre:"Fallstudie"
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Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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