Charles, Nyangara; Ojera, Patrick B.; David, Oima - In: Journal of innovation and entrepreneurship : JIE 4 (2015), pp. 1-22
Studies indicate that 75% of small enterprises in the world fail during their first 5 years of operation. In Kenya, just about 20% grow to the next size category. Scholars have prescribed formal strategic management modes, but the small enterprises (SEs) continue to not only fail but also depict...