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subject:"Firm performance"
type_genre:"Graue Literatur"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cao, Guangming"
~person:"Hughes, Mathew"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Firm performance
KMU
2
SME
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Unternehmenserfolg
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B-to-B-Marketing
1
B2B SMEs
1
Beziehungsmarketing
1
Born global
1
Brand management
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Business network
1
Business start-up
1
Business-to-business marketing
1
CRM
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Customer-linking capabilities
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Financial performance
1
Globalisierung
1
Globalization
1
International market entry
1
International market knowledge
1
International marketing
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International performance
1
Internationaler Markteintritt
1
Internationales Marketing
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Internet marketing
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Knowledge transfer
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Lieferantenmanagement
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Markenführung
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Market-sensing capabilities
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Marketing management
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Marketing performance
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Marketingmanagement
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Multinationales Unternehmen
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Network
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Online-Marketing
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Performance measurement
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Performance-Messung
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Relationship marketing
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Social Web
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Cao, Guangming
Hughes, Mathew
Ali, Imran
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Akbar, Hammad
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Alegre Martín, Joaquín
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Industrial marketing management : the international journal for industrial and high-tech firms
European management journal
1
Management decision : MD
1
Review of managerial science
1
Strategic entrepreneurship journal : SEJ
1
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ECONIS (ZBW)
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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2
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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