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subject:"Food Consumption/Nutrition/Food Safety"
~isPartOf:"European journal of marketing : EJM"
~subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Food Consumption/Nutrition/Food Safety
Markenführung
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8
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Marketing theory
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Melewar, T. C.
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European journal of marketing : EJM
Journal of business research : JBR
14
The journal of product & brand management
10
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5
International journal of islamic marketing and branding
5
Journal of promotion management : innovations in planning and applied research
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
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Journal of strategic marketing
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The journal of brand management : an international journal
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Asia-Pacific journal of business administration
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Business horizons
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Global journal of business research : GJBR
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Journal of Islamic marketing : JIMA
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Journal of fashion marketing and management
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Journal of internet commerce
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Marketing intelligence & planning
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Marketing theory
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Sport management review
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The journal of business & industrial marketing
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The marketing review
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Tourism management : research, policies, practice
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Asia Pacific journal of marketing and logistics
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Business and Economic Research : BER
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Central European business review : CEBR
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Corporate communications : an international journal
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Emerging Markets Journal : EMAJ
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Enterprise & society : the international journal of business history
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EuroMed journal of business
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Global business review
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International journal of business environment : IJBE
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International journal of business excellence
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International journal of economic research
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International journal of internet marketing and advertising : IJIMA
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International journal of management and marketing research : IJMMR
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International journal of social entrepreneurship and innovation : IJSEI
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
3
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
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