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subject:"Foreign investment"
subject:"Kapitalmobilität"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~person:"Sondhi, Neena"
~subject:"Consumer behaviour"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Foreign investment
Kapitalmobilität
Consumer behaviour
India
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Indien
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Konsumentenverhalten
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Beziehungsmarketing
1
Brand image
1
Brand management
1
Ethnologie
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Ethnology
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Indian consumers
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Jugendliche
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Markenführung
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Satisfaction
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Youth
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Zufriedenheit
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brand pride
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branding theory
1
compulsive consumption
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consumer-brand relationships
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ethnographic approach
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happiness
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materialism
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personality traits
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projective techniques
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self-esteem
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Sondhi, Neena
Chawla, Deepak
3
Gupta, Shruti
2
Abhang, Janhavi Chaudhary
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1
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International journal of Indian culture and business management : IJICBM
Global business review
2
International journal of Indian culture and business management
2
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of logistics economics and globalisation
1
Journal of Indian business research
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Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
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2
Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
21
(
2020
)
4
,
pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
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