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subject:"Frankreich"
~person:"Rauwers, Fabiënne"
~subject:"1998-2001"
~subject:"Printwerbung"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Frankreich
1998-2001
Printwerbung
United States
Advertising effects
1
Consumer behaviour
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Konsumentenverhalten
1
Magazine
1
Magazine ad interactivity
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Magazine publishing
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Online-Marketing
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Print advertising
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Werbewirkung
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Zeitschrift
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Zeitschriftenverlag
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digital magazines
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in-app analytics
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online advertising
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perceived interactivity
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perceived surprise
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Rauwers, Fabiënne
Dewenter, Ralf
3
Heimeshoff, Ulrich
2
Kaiser, Ulrich
2
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Auger, Pat
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Avery, Rosemary J.
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Jain, Sanjay
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Knuth, Ingo
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Rajivadekar, Anuja
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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