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subject:"Frauen"
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~subject:"Brand management"
~subject:"Market research"
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1
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
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2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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3
Behavioural branding of frugal innovations contextual to consumption dynamics : a study of market competitiveness in micro enterprises
Rajagopal, Ananya
- In:
International journal of business excellence : IJBEX
31
(
2023
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10014436359
Saved in:
4
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
5
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
6
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
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7
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
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8
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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9
Polysemic interpretations : examining how women with visual impairments incorporate, resist, and subvert advertising content
Houston, Ella
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10013362283
Saved in:
10
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
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