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subject:"Fundraising"
~isPartOf:"Applied economics"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Kim, Seeun"
~subject:"Australien"
~subject:"Nonprofit-Organisation"
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Fundraising
Australien
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Advertising
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Advertising effects
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Altruismus
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1
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Kim, Seeun
Guéguen, Nicolas
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Le, Nhat Quang
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Applied economics
International review on public and non-profit marketing
Marketing letters : a journal of research in marketing
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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