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subject:"Game theory"
~isPartOf:"American economic journal"
~isPartOf:"Department of Economics discussion papers"
~isPartOf:"Psychology & marketing"
~person:"Calantone, Roger J."
~subject:"Informationsverhalten"
~subject:"Product quality"
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Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
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