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subject:"Geldpolitik"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"France"
~subject:"Geschlechterdiskriminierung"
~subject:"Schätzung"
~subject:"United Kingdom"
~type_genre:"Konferenzbeitrag"
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Geldpolitik
France
Geschlechterdiskriminierung
Schätzung
United Kingdom
Advertising
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Advertising effects
1
Consumer behaviour
1
Cultural identity
1
Ethnic discrimination
1
Ethnic group
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Ethnische Diskriminierung
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Ethnische Gruppe
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Großbritannien
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Humor
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Konsumentenverhalten
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Kulturelle Identität
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Minderheit
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Minority
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Target group
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Werbewirkung
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Werbung
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ethnic advertising
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ethnic identity
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ethnic minority
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humor
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stereotyping
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Eisend, Martin
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Kämmerer, Maren
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Rößner, Anna
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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