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subject:"Germany"
~accessRights:"restricted"
~isPartOf:"Springer eBook Collection"
~isPartOf:"Working paper"
~person:"Fuchs, Manfred"
~subject:"Globalisierung"
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International Management : The Process of Internationalization and Market Entry Strategies
Fuchs, Manfred
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2022
The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.
Persistent link: https://www.econbiz.de/10013418849
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