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subject:"Geschäftsbericht"
~subject:"2002-2013"
~subject:"Brand image"
~type_genre:"Article in journal"
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1
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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2
The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity
Kocyigit, Orhan
;
Ringle, Christian M.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009409560
Saved in:
3
Dishwashing detergents - France
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730283
Saved in:
4
Dishwashing detergents - Germany
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730284
Saved in:
5
Dishwashing detergents - Italy
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730285
Saved in:
6
Dishwashing detergents - Spain
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730287
Saved in:
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