Tri D. Le; Hoang Duc Tran; Thi Que Huong Hoang - In: Cogent business & management 9 (2022) 1, pp. 1-22
With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the society, young consumers have stepped up to the...