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subject:"Großbritannien"
subject:"Manufacturing industries"
~isPartOf:"European journal of marketing : EJM"
~person:"Bennett, Robert J."
~person:"Hutchinson, Karise"
~person:"Saint Pierre, Josée"
~person:"Smallbone, David"
~type_genre:"Article in journal"
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Search: subject_exact:"Small and medium-sized enterprises"
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Großbritannien
Manufacturing industries
Beziehungsmarketing
1
CRM
1
Consumer behaviour
1
Einzelhandel
1
KMU
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty card
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Retail
1
Retail trade
1
SME
1
SMEs
1
United Kingdom
1
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Article in journal
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English
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Bennett, Robert J.
Hutchinson, Karise
Saint Pierre, Josée
Smallbone, David
Donnell, Lisa Victoria
1
Gilmore, Audrey
1
Ko, Wai Wai
1
Laforet, Sylvie
1
Liu, Gordon
1
Ngugi, Isaac K.
1
Piercy, Nigel
1
Reid, Andrea
1
Takeda, Sachiko
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European journal of marketing : EJM
Journal of small business and enterprise development
3
Regional studies
3
Environment & planning / C : international journal of urban and regional research
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Small business economics : an entrepreneurship journal
2
Business history
1
Entrepreneurship, theory and practice : ET & P
1
Human systems management : HSM
1
International business review : the official journal of the European International Business Academy
1
International journal of accounting, auditing and performance evaluation : IJAAPE
1
International journal of business performance management
1
International journal of innovation management
1
International journal of project management : the journal of The International Project Management Association
1
International journal of retail & distribution management
1
International small business journal : researching entrepreneurship
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of enterprising culture
1
Journal of international entrepreneurship
1
Journal of small business & enterprise development
1
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
1
Measuring business excellence : the journal of organizational performance management
1
The international review of retail, distribution and consumer research
1
Venture capital : an international journal of entrepreneurial finance
1
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ECONIS (ZBW)
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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