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subject:"Großbritannien"
~person:"Balmer, John M. T."
~subject:"Brand architecture"
~subject:"USA"
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Search: subject_exact:"Company reputation"
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Großbritannien
Brand architecture
USA
Corporate reputation
35
Firmenimage
35
Corporate culture
25
Unternehmenskultur
25
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketing management
14
Marketingmanagement
14
Public relations
11
Öffentlichkeitsarbeit
11
Marketing
5
Corporate heritage
4
Corporate identity
4
Schweden
4
Sweden
4
corporate marketing
4
China
3
Corporate Social Responsibility
3
Corporate branding
3
Corporate social responsibility
3
Cultural heritage
3
Economics department
3
Kulturgüter
3
Monarchie
3
Monarchy
3
Wirtschaftshochschule
3
Brand
2
Case study
2
Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
2
Markenartikel
2
Qualitative research
2
United Kingdom
2
Welt
2
World
2
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1
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Article
23
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3
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18
Aufsatz in Zeitschrift
18
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4
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4
Case study
2
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2
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English
26
Author
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Balmer, John M. T.
Melewar, T. C.
12
Balmer, John M.T.
6
Greyser, Stephen A.
6
Bang, Nguyen
5
Brown, Michael
5
Burghausen, Mario
5
Foroudi, Pantea
5
McManus, Brian
5
Otubanjo, Olutayo
5
Urde, Mats
5
Abratt, Russell
4
Bachmann, Ruediger
4
Chen, Weifeng
4
Ehrlich, Gabriel
4
Elfenbein, Daniel W.
4
Hatch, Mary Jo
4
Podnar, Klement
4
Pollock, Timothy G.
4
Rindell, Anne
4
Ruzic, Dimitrije
4
Schwaiger, Manfred
4
Sharifah Faridah Syed Alwi
4
Walsh, Gianfranco
4
Armour, John
3
Beatty, Sharon E.
3
Durand, Rodolphe
3
Fisman, Raymond
3
Guidry, Ronald P.
3
Jain, Sanjay
3
Jensen, Michael
3
Kanso, Ali M.
3
Keller, Kevin Lane
3
King, Brayden G.
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Nelson, Richard Alan
3
Patten, Dennis M.
3
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Published in...
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European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Journal of business research : JBR
3
Corporate communications : an international journal
2
Foundations of corporate heritage
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
International studies of management and organization
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
26
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
4
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
7
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
8
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
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