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subject:"Guerilla-Marketing"
~isPartOf:"Ambush Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Yim, Brian H."
~subject:"Markenführung"
~subject:"Sport event"
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Guerilla-Marketing
Markenführung
Sport event
Consumer behaviour
2
Konsumentenverhalten
2
Sportveranstaltung
2
Customer satisfaction
1
Dienstleistungsqualität
1
Event and destination marketing
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Formula One (F-1) racing events
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Hall of fame
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Importance analysis
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Kundenzufriedenheit
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Motorsport
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Museum
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Perception
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Performance analysis
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Performance measurement
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Performance-Messung
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Professional sports
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Profisport
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Promotion
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Quality management
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Qualitätsmanagement
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SERVQUAL
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Service quality
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Spectator perception
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Sport
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Sport consumption behaviour
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Sport museum
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Sport organization
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Sport tourism
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Sportmarketing
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Yim, Brian H.
Liu, Dongfeng
5
Biscaia, Rui
2
Correia, Abel
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Desbordes, Michel
2
Kim, Yu Kyoum
2
Ko, Yong Jae
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Matsuoka, Hirotaka
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Chanavat, Nicolas
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Chang, Yonghwan
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Ambush Marketing
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
2
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
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