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subject:"Guerilla-Marketing"
~isPartOf:"Applied economics"
~isPartOf:"Gabler Research / Markenkommunikation und Beziehungsmarketing"
~subject:"Ball game"
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Guerilla-Marketing
Ball game
Sport event
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Applied economics
Gabler Research / Markenkommunikation und Beziehungsmarketing
Journal of sports economics
31
International journal of sport finance
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The journal of gambling business and economics
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New horizons in the economics of sport
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Sports event management : the Caribbean experience
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Ambush Marketing
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Competitive intelligence, analysis and strategy : creating organisational agility
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Handbook of sports and lottery markets
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1
The cost of winning : does athletic expenditure impact the probability that teams advance to the NCAA Division I Basketball Tournament? : a comparison of men's and women's outcomes
Beaudin, Laura
;
Berdiev, Aziz N.
- In:
Applied economics
54
(
2022
)
36
,
pp. 4154-4169
Persistent link: https://www.econbiz.de/10013410885
Saved in:
2
College football attendance : a panel study of the Football Bowl Subdivision
Falls, Gregory A.
;
Natke, Paul A.
- In:
Applied economics
46
(
2014
)
10/12
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10010399443
Saved in:
3
Uncertainty of outcome or strengths of teams : an economic analysis of attendance demand for international cricket
Sacheti, Abhinav
;
Gregory-Smith, Ian
;
Paton, David
- In:
Applied economics
46
(
2014
)
16/18
,
pp. 2034-2046
Persistent link: https://www.econbiz.de/10010413346
Saved in:
4
Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
Sachse, Manuela
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927074
Saved in:
5
Attendance and promotions in minor league baseball : the Carolina League
Cebula, Richard C.
;
Toma, Michael
;
Carmichael, Jay
- In:
Applied economics
41
(
2009
)
25/27
,
pp. 3209-3214
Persistent link: https://www.econbiz.de/10003921265
Saved in:
6
Can a sub-optimal tournament be optimal when the prize can be collectively consumed? : the case of college football's national championship
Swofford, James L.
;
Mixon, Franklin G.
;
Green, Trellis G.
- In:
Applied economics
41
(
2009
)
25/27
,
pp. 3215-3223
Persistent link: https://www.econbiz.de/10003921270
Saved in:
7
Owners incentives during the 2004 - 05 National Hockey League lockout
Winfree, Jason
- In:
Applied economics
41
(
2009
)
25/27
,
pp. 3275-3285
Persistent link: https://www.econbiz.de/10003921335
Saved in:
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