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subject:"Guerilla-Marketing"
~isPartOf:"Applied economics"
~isPartOf:"Journal of sports economics"
~subject:"Ball game"
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Guerilla-Marketing
Ball game
Sport event
147
Sportveranstaltung
147
Professional sports
92
Profisport
92
Football
61
Fußball
61
USA
38
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Gitter, Seth R.
2
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Applied economics
Journal of sports economics
International journal of sport finance
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Sport management review
7
International journal of sports marketing & sponsorship
6
European Sport management quarterly : ESMQ
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
The journal of gambling business and economics
3
European journal of marketing : EJM
2
Journal of promotion management : JPM
2
New horizons in the economics of sport
2
Omega : the international journal of management science
2
Sport, Business and Management : an international journal ; SBM
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Sportmanagement : SPM
2
Sports event management : the Caribbean experience
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SpringerLink / Bücher
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Advances in applied economics, business and development
1
Ambush Marketing
1
Applied economics letters
1
Behavioural sports economics : a research companion
1
Business and Economic Research : BER
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Dresdner Beiträge zur Betriebswirtschaftslehre
1
Eastern economic journal
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Eastern economic journal : EEJ
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Edward Elgar E-Book Archive
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European journal of operational research : EJOR
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
Hamburg contemporary economic discussions
1
Handbook of sports and lottery markets
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IMA journal of management mathematics
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1
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
2
Behavioral biases in daily fantasy baseball : the case of the hot hand
Losak, Jeremy M.
;
Weinbach, Andrew P.
;
Paul, Rodney J.
- In:
Journal of sports economics
24
(
2023
)
3
,
pp. 374-401
Persistent link: https://www.econbiz.de/10014245981
Saved in:
3
Mass gathering sport events and the spread of viral respiratory infection : Japanese professional baseball and influenza
Funahashi, Hiroaki
;
Cardazzi, Alexander
;
Watanabe, …
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 551-578
Persistent link: https://www.econbiz.de/10014295400
Saved in:
4
The cost of winning : does athletic expenditure impact the probability that teams advance to the NCAA Division I Basketball Tournament? : a comparison of men's and women's outcomes
Beaudin, Laura
;
Berdiev, Aziz N.
- In:
Applied economics
54
(
2022
)
36
,
pp. 4154-4169
Persistent link: https://www.econbiz.de/10013410885
Saved in:
5
Does the NCAA's collegiate model promote competitive balance? : power-5 conference football versus the NFL
Eckard, Edwin W.
- In:
Journal of sports economics
20
(
2019
)
5
,
pp. 654-670
Persistent link: https://www.econbiz.de/10012014788
Saved in:
6
Beer availability and college football attendance : evidence from mid-major conferences
Chastain, Aaron J.
;
Gohmann, Stephen F.
;
Stephenson, E. …
- In:
Journal of sports economics
18
(
2017
)
6
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011737307
Saved in:
7
The effect of star quality on attendance demand : the case of the National Basketball Association
Jane, Wen-jhan
- In:
Journal of sports economics
17
(
2016
)
4
,
pp. 396-417
Persistent link: https://www.econbiz.de/10011490751
Saved in:
8
Determinants of success in the National Football League's postseason : how important is previous playoff experience?
Pitts, Joshua D.
- In:
Journal of sports economics
17
(
2016
)
1
,
pp. 86-111
Persistent link: https://www.econbiz.de/10011427607
Saved in:
9
Major League Baseball attendance : long-term analysis using factor models
Ahn, Seung Chan
;
Lee, Young Hoon
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 451-477
Persistent link: https://www.econbiz.de/10010424823
Saved in:
10
College football attendance : a panel study of the Football Bowl Subdivision
Falls, Gregory A.
;
Natke, Paul A.
- In:
Applied economics
46
(
2014
)
10/12
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10010399443
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