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subject:"Guerilla-Marketing"
~isPartOf:"Applied economics"
~isPartOf:"Sport management review"
~subject:"Ball game"
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Guerilla-Marketing
Ball game
Sport event
101
Sportveranstaltung
100
Sport
48
Sports
48
Professional sports
35
Profisport
35
Sportmarketing
26
Sports marketing
26
Football
20
Fußball
20
Consumer behaviour
16
Konsumentenverhalten
16
Big event
15
Großveranstaltung
15
Management
14
Sport policy
13
Sportpolitik
13
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12
Organization
12
Ballsport
11
Sponsoring
10
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10
USA
10
United States
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Athletes
9
Sportler
9
Event marketing
8
Event-Marketing
8
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6
Australien
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Freizeitverhalten
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13
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Winfree, Jason
2
Beaudin, Laura
1
Berdiev, Aziz N.
1
Bozman, Carl S.
1
Brouwers, Jessie
1
Carmichael, Jay
1
Cebula, Richard C.
1
Chmait, Nader
1
De Bosscher, Veerle
1
Dickson, Geoff
1
Eddy, Terry
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Eime, Rochelle
1
Ellis, Dana
1
Falls, Gregory A.
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Frye, Chris
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Green, Trellis G.
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Mongeon, Kevin
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Natke, Paul A.
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Paton, David
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Phelps, Sean
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Reid, Machar
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Robertson, Sam
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Sacheti, Abhinav
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Scassa, Teresa
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Sotiriadou, Popi
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Applied economics
Sport management review
Journal of sports economics
31
International journal of sport finance
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sports marketing & sponsorship
6
European Sport management quarterly : ESMQ
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
The journal of gambling business and economics
3
European journal of marketing : EJM
2
Journal of promotion management : JPM
2
New horizons in the economics of sport
2
Omega : the international journal of management science
2
Sport, Business and Management : an international journal ; SBM
2
Sportmanagement : SPM
2
Sports event management : the Caribbean experience
2
SpringerLink / Bücher
2
Advances in applied economics, business and development
1
Ambush Marketing
1
Applied economics letters
1
Behavioural sports economics : a research companion
1
Business and Economic Research : BER
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Eastern economic journal
1
Eastern economic journal : EEJ
1
Edward Elgar E-Book Archive
1
European journal of operational research : EJOR
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
Hamburg contemporary economic discussions
1
Handbook of sports and lottery markets
1
IMA journal of management mathematics
1
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ECONIS (ZBW)
13
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1
The cost of winning : does athletic expenditure impact the probability that teams advance to the NCAA Division I Basketball Tournament? : a comparison of men's and women's outcomes
Beaudin, Laura
;
Berdiev, Aziz N.
- In:
Applied economics
54
(
2022
)
36
,
pp. 4154-4169
Persistent link: https://www.econbiz.de/10013410885
Saved in:
2
Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader
;
Robertson, Sam
;
Westerbeek, Hans
;
Eime, …
- In:
Sport management review
23
(
2020
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
Saved in:
3
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
4
College football attendance : a panel study of the Football Bowl Subdivision
Falls, Gregory A.
;
Natke, Paul A.
- In:
Applied economics
46
(
2014
)
10/12
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10010399443
Saved in:
5
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
6
Uncertainty of outcome or strengths of teams : an economic analysis of attendance demand for international cricket
Sacheti, Abhinav
;
Gregory-Smith, Ian
;
Paton, David
- In:
Applied economics
46
(
2014
)
16/18
,
pp. 2034-2046
Persistent link: https://www.econbiz.de/10010413346
Saved in:
7
An examination of the importance of performances in youth and junior competition as an indicator of later success in tennis
Brouwers, Jessie
;
De Bosscher, Veerle
;
Sotiriadou, Popi
- In:
Sport management review
15
(
2012
)
4
,
pp. 461-475
Persistent link: https://www.econbiz.de/10009628074
Saved in:
8
Comparison of television and gate demand in the National Basketball Association
Mongeon, Kevin
;
Winfree, Jason
- In:
Sport management review
15
(
2012
)
1
,
pp. 72-79
Persistent link: https://www.econbiz.de/10009517335
Saved in:
9
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
10
Hoopfest : using longitudinal economic impact data to assess the success of a strategic reorientation
Bozman, Carl S.
;
Kurpis, Lada V.
;
Frye, Chris
- In:
Sport management review
13
(
2010
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003950796
Saved in:
1
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