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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sport finance"
~subject:"Ball game"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Guerilla-Marketing
Ball game
Sport event
60
Sportveranstaltung
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22
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21
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Paul, Rodney J.
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International journal of sport finance
Journal of sports economics
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Sport management review
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Applied economics
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International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
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The journal of gambling business and economics
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Omega : the international journal of management science
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Sport, Business and Management : an international journal ; SBM
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International Journal of Financial Studies : open access journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of business and economic sciences applied research : IJBESAR
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International journal of event and festival management
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International journal of forecasting
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International journal of services and operations management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of strategic marketing
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ECONIS (ZBW)
11
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1
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
Saved in:
2
College football television and attendance : the problem with selection bias
Losak, Jeremy M.
;
Marteka, Samuel
;
Mangos, Mackenzie
- In:
International journal of sport finance
18
(
2023
)
4
,
pp. 179-194
Persistent link: https://www.econbiz.de/10014475204
Saved in:
3
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
4
Fan involvement and unusual investor behavior : evidence from a football fan bond
Weimar, Daniel
;
Fox, Alexander
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10012508264
Saved in:
5
Where is everyone? : an examination of attendance at college football bowl games
Eddy, Terence
;
Rascher, Daniel
;
Stewart, Rebecca
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011452048
Saved in:
6
Secondary market behavior during college football's postseason : evidence from the 2014 Rose Bowl and BCS Championship Game
Rishe, Patrick
;
Reese, Jason
;
Boyle, Brett
- In:
International journal of sport finance
10
(
2015
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011415208
Saved in:
7
Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
8
(
2013
)
4
,
pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
Saved in:
8
The impact of international competitions on competitive balance in domestic leagues : the case of the National Hockey League's participation in the Winter Olympics
Longley, Neil
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 249-261
Persistent link: https://www.econbiz.de/10009658154
Saved in:
9
I don’t care if I never get back? : time, travel costs, and the estimation of baseball season-ticket demand
Hakes, Jahn K.
;
Turner, Chad
;
Hutmaker, Kyle
- In:
International journal of sport finance
6
(
2011
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10009500314
Saved in:
10
Terror alert levels and Major League Baseball attendance
Kalist, David E.
- In:
International journal of sport finance
5
(
2010
)
3
,
pp. 181-192
Persistent link: https://www.econbiz.de/10008840813
Saved in:
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