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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of sports economics"
~subject:"Markenführung"
~subject:"Sport"
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Guerilla-Marketing
Markenführung
Sport
Sport event
179
Sportveranstaltung
179
Professional sports
98
Profisport
98
Football
60
Fußball
60
Sports
53
Consumer behaviour
46
Konsumentenverhalten
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Sportmarketing
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Sports marketing
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Ball game
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Big event
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Welt
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World
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Impact assessment
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Sponsorship
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Sportler
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Wirkungsanalyse
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Demand
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Biscaia, Rui
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Matsuoka, Hirotaka
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Miceli, Thomas J.
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Rocha, Claudio M.
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1
Ahn, Taesoo
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International journal of sports marketing & sponsorship
Journal of sports economics
European Sport management quarterly : ESMQ
67
Journal of sport management : the official journal of the North American Society of Sport Management
52
Sport management review
42
International journal of sport management and marketing : IJSMM
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sport finance
21
Tourism management : research, policies, practice
13
Sport, Business and Management : an international journal ; SBM
12
Journal of business research : JBR
11
International journal of event and festival management
10
Applied economics
9
European journal of operational research : EJOR
9
Tourism management perspectives : TMP
9
Tourism economics : the business and finance of tourism and recreation
8
Faculty research series / Holy Cross, Economics and Accounting
7
Applied economics letters
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
European journal of marketing : EJM
5
Hamburg contemporary economic discussions
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Asian economic policy review : AEPR
4
International journal of forecasting
4
Journal of destination marketing & management
4
Journal of vacation marketing : an international journal
4
SpringerLink / Bücher
4
Department of Economics working paper
3
Edition HWWI
3
Hamburg Contemporary Economic Discussions
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business strategy
3
Journal of hospitality marketing & management
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Markenkommunikation und Beziehungsmarketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Marketing intelligence & planning
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ECONIS (ZBW)
56
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Do people feel healthier after holding sports mega-events? : evidence from the 2010 Guangzhou Asian Games
Wang, Yangjie
;
Sun, Cuicui
;
Wang, Jinxian
;
Mao, Xiaoyan
- In:
Journal of sports economics
25
(
2024
)
5
,
pp. 583-609
Persistent link: https://www.econbiz.de/10014581373
Saved in:
3
Remote viewership of international sporting events and crime : evidence from Jamaica
Stewart, Aubrey M.
;
Wright, Nicholas A.
- In:
Journal of sports economics
25
(
2024
)
5
,
pp. 610-633
Persistent link: https://www.econbiz.de/10014581376
Saved in:
4
Revisiting the effect of hosting large-scale sport events on international tourist inflows
Drapkin, Igor
;
Ivan, Savin
;
Ilya, Zverev
- In:
Journal of sports economics
25
(
2024
)
1
,
pp. 98-125
Persistent link: https://www.econbiz.de/10014581139
Saved in:
5
A note on the preferences of sports fans : partisanship versus uncertainty of outcome
Miceli, Thomas J.
- In:
Journal of sports economics
25
(
2024
)
2
,
pp. 155-168
Persistent link: https://www.econbiz.de/10014581153
Saved in:
6
The (non) determinants of Olympic success
Rewilak, Johan
- In:
Journal of sports economics
22
(
2021
)
5
,
pp. 546-570
Persistent link: https://www.econbiz.de/10012522385
Saved in:
7
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
8
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
9
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
10
Stock markets' reactions to the announcement of the hosts : an event study in the analysis of large sporting events in the years 1976-2032
Zawadzki, Krystian M.
;
Potrykus, Marcin
- In:
Journal of sports economics
24
(
2023
)
6
,
pp. 759-800
Persistent link: https://www.econbiz.de/10014325794
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