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subject:"Guerilla-Marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Boronczyk, Felix"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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