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subject:"Guerilla-Marketing"
~person:"Boronczyk, Felix"
~subject:"Eye tracking"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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Boronczyk, Felix
Nufer, Gerd
14
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9
Scheinbaum, Angeline Close
8
Grohs, Reinhard
7
O'Reilly, Norm
7
Séguin, Benoit
6
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5
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International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
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ECONIS (ZBW)
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
3
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
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