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subject:"Guerilla-Marketing"
~person:"Leopkey, Becca"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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Guerilla-Marketing
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2010
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Auction theory
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Leopkey, Becca
Nufer, Gerd
14
Lacey, Russell
9
Scheinbaum, Angeline Close
8
Grohs, Reinhard
7
O'Reilly, Norm
7
Séguin, Benoit
6
Filo, Kevin
5
Inoue, Yuhei
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Jensen, Jonathan A.
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4
Carrillat, François A.
4
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Cornwell, T. Bettina
4
Kennelly, Millicent
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4
Koronios, Konstantinos
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4
Nadeau, John
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Parent, Milena M.
4
Barajas, Angel
3
Biscaia, Rui
3
Boronczyk, Felix
3
Breuer, Christoph
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De Bosscher, Veerle
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Desbordes, Michel
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Hutter, Katharina
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Ko, Yong Jae
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International journal of sport management and marketing : IJSMM
2
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Governance of post-Olympic Games legacy organizations : a comparative study
Byun, Jinsu
;
Dowling, Mathew
;
Leopkey, Becca
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10013533131
Saved in:
2
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
3
Introduction : youth, sport and the Youth Olympic Games
Houlihan, Barrie
;
Leopkey, Becca
;
MacIntosh, Eric W.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011861911
Saved in:
4
Issues and strategies pertaining to the Canadian governments' coordination efforts in relation to the 2010 Olymic Games
Parent, Milena M.
;
Rouillard, Christian
;
Leopkey, Becca
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
4
,
pp. 337-369
Persistent link: https://www.econbiz.de/10009389300
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