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subject:"Handelsmarke"
~isPartOf:"Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb"
~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
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Handelsmarke
Discounter
10
Discounters
10
Consumer behaviour
5
Konsumentenverhalten
5
Deutschland
4
Food retailing
4
Germany
4
Lebensmitteleinzelhandel
4
Store brand
3
USA
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United States
3
Beziehungsmarketing
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Relationship marketing
2
Retail trade
2
Attribution
1
Brand
1
Brand image
1
Brand management
1
Business network
1
Competition
1
Demand analysis
1
Discount stores
1
Discounting
1
Diskontierung
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Einzelhandelspreis
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Einzelhandelsstandort
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Emotion
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France
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Frankreich
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Großbritannien
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Markenartikel
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Markenführung
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Preiswettbewerb
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Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Hökelekli, Gizem
1
Koll, Oliver
1
Lamey, Lien
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Steenkamp, Jan-Benedict E. M.
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Twardawa, Wolfgang
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
Journal of retailing and consumer services
Dissertation Series CentER
2
Advertising: media, marketing and consumer demands
1
ERIM report series research in management
1
Food science and technology
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
MSI reports : working paper series
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
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ECONIS (ZBW)
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The battle of traditional retailers versus discounters : the role of PL tiers
Hökelekli, Gizem
;
Lamey, Lien
;
Verboven, Frank
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 11-22
Persistent link: https://www.econbiz.de/10011747693
Saved in:
2
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
3
Die Rolle der Discounter im deutschen LEH : Marken und Handelsmarken im Wettbewerb der Vertriebskanäle für Konsumgüter
Twardawa, Wolfgang
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 377-393)
.
2006
Persistent link: https://www.econbiz.de/10003276090
Saved in:
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