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subject:"Handelsmarke"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dekimpe, Marnik G."
~subject:"Konsumentenverhalten"
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Handelsmarke
Konsumentenverhalten
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Dekimpe, Marnik G.
Carpenter, Jason M.
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Journal of retailing and consumer services
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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