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subject:"Innovation"
~isPartOf:"Betriebswirtschaftslehre für Technologie und Innovation"
~subject:"Children"
~subject:"Electronics industry"
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Ankündigungseffekt
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Betriebswirtschaftslehre für Technologie und Innovation
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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Die Glaubwürdigkeit von Produkt-Vorankündigungen : eine theoretische und empirische Untersuchung der Beurteilung von Produkt-Vorankündigungen durch Konsumenten
Schirm, Karsten
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1995
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