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subject:"Innovation management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Online-Marketing"
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Search: subject_exact:"Customer orientation"
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Innovation management
Online-Marketing
Beziehungsmarketing
877
Relationship marketing
877
Consumer behaviour
374
Konsumentenverhalten
374
Brand management
157
Markenführung
157
Kundenzufriedenheit
152
Customer satisfaction
151
Dienstleistungsqualität
112
Service quality
112
Brand image
109
Markenimage
109
Customer integration
100
Kundenintegration
100
Social Web
98
Social web
98
Deutschland
97
Germany
97
Lieferantenmanagement
96
Supplier relationship management
96
Kundenmanagement
85
Brand
75
Internet marketing
72
Kundenwert
72
Markenartikel
71
Customer value
67
Marketing management
64
Marketingmanagement
64
Kundenbindung
54
Theorie
51
Theory
51
Einzelhandel
49
Innovation
49
Retail trade
48
Beschwerdemanagement
45
Complaint management
44
Emotion
44
Confidence
43
Customer service
43
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Undetermined
101
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Article
87
Book / Working Paper
20
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Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatzsammlung
4
Hochschulschrift
2
Bibliografie
1
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English
91
German
16
Author
All
Filieri, Raffaele
3
Aiello, Gaetano
2
Bazi, Saleh
2
Gorton, Matthew
2
Hajli, Nick
2
Jin, Zhongqi
2
Kim, Juran
2
Ko, Eunju
2
Milne, George R.
2
Morgan, Todd
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Theobald, Elke
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Adams, Pamela
1
Agnihotri, Raj
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderson, Eric
1
Andrade, Victoria
1
Andreassen, Tor W.
1
André, Ana Raquel
1
Anning-Dorson, Thomas
1
Anokhin, Sergey
1
Anokhin, Sergey Alexander
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
Azer, Jaylan
1
Back, Andrea
1
Baker, Thomas L.
1
Baldus, Brian J.
1
Ballestar, María Teresa
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
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Published in...
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Journal of business research : JBR
SpringerLink / Bücher
Journal of retailing and consumer services
55
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
19
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
The journal of business & industrial marketing
16
Business horizons
15
Journal of strategic marketing
15
Cogent business & management
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The service industries journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of technology marketing : IJTMkt
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
Journal of marketing communications
12
Journal of open innovation : technology, market, and complexity
12
The journal of brand management : an international journal
12
International journal of business information systems : IJBIS
10
International journal of innovation management
10
Journal of marketing management : MM
10
Journal of service management
10
The journal of services marketing
10
Betriebswirtschaftslehre für Technologie und Innovation
9
Customer engagement : contemporary issues and challenges
9
Journal of hospitality marketing & management
9
Journal of marketing
9
Electronic commerce research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
107
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
4
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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