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subject:"Innovationsmanagement"
type_genre:"Fallstudie"
~isPartOf:"IMADI.net-Projektbericht"
~isPartOf:"Marketing intelligence & planning"
~subject:"Entrepreneurship approach"
~subject:"KMU"
~subject:"Manufacturing industries"
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Search: subject_exact:"Small and medium-sized enterprises"
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Innovationsmanagement
Entrepreneurship approach
KMU
Manufacturing industries
SME
6
Brand management
3
Deutschland
3
Germany
3
Globalisierung
3
Globalization
3
Markenführung
3
Benchmarking
2
International marketing
2
Internationales Marketing
2
SWOT analysis
2
SWOT-Analyse
2
Beziehungsmarketing
1
Bundling strategy
1
Business network
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Erfolgsfaktor
1
Fashion
1
Freight transport industry
1
Inter-firm cooperation
1
Internationalisierung
1
Italien
1
Italy
1
Klein- und Mittelbetrieb
1
Leather industry
1
Lederindustrie
1
Leistungsbündel
1
Lieferkette
1
Marketing management
1
Marketingmanagement
1
Mexico
1
Mexiko
1
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1
Organisationsstruktur
1
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1
Relationship marketing
1
Social values
1
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1
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Fallstudie
Article in journal
27
Aufsatz in Zeitschrift
27
Case study
6
Graue Literatur
4
Non-commercial literature
4
Collection of articles of several authors
1
Sammelwerk
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German
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Ahlert, Dieter
3
Kruse, Phillipp
3
Hesse, Josef
2
Centeno, Edgar
1
Fraj-Andrés, Elena
1
Große-Vehne, René
1
Guercini, Simone
1
Hart, Susan
1
López-Pérez, M. Eugenia
1
Melero-Polo, Iguácel
1
Vázquez-Carrasco, Rosario
1
Woodside, Arch G.
1
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IMADI.net-Projektbericht
Marketing intelligence & planning
Entrepreneurship marketing : principles and practice of SME marketing
22
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Cases on SMEs and open innovation : applications and investigations
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
5
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
Berichte aus der Betriebswirtschaft
4
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
Schriftenreihe Strategisches Management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Zeitschrift für KMU und Entrepreneurship : ZfKE
4
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
3
Contemporary challenges to international business
3
Gabler Edition Wissenschaft
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
3
International journal of business information systems : IJBIS
3
International journal of commerce and management
3
International journal of production research
3
Management decision : MD
3
Management-Instrumente in kleinen und mittleren Unternehmen
3
Piccola impresa
3
Premier reference source
3
Service business : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
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ECONIS (ZBW)
6
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1
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6
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1
Company image and corporate social responsibility : reflecting with SMEs' managers
Fraj-Andrés, Elena
;
López-Pérez, M. Eugenia
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 266-280
Persistent link: https://www.econbiz.de/10009570952
Saved in:
2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
3
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
4
Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
5
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
6
Internationale Markenführung in Dienstleistungsnetzwerken - Internationalisierung von KMU : case study "Internationalisierung im Spedionsgewerbe" am Beispiel des KMU Große-Vehne
Ahlert, Dieter
;
Große-Vehne, René
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003553143
Saved in:
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