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subject:"Innovationsmanagement"
type_genre:"Fallstudie"
~person:"Alexander, Bethan"
~person:"Barrett, Gillian"
~person:"Barrett, Peter"
~subject:"Strategic management"
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Managing collaborative R&D projects : leveraging open innovation knowledge-flows for co-creation
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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Open innovation strategy of an early-stage SME
Barrett, Gillian
;
Dooley, Lawrence
- In:
Managing collaborative R&D projects : leveraging open …
,
(pp. 85-99)
.
2021
Persistent link: https://www.econbiz.de/10012886307
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Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan
;
Bain, Jessie Kaitlin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 163-192)
.
2016
Persistent link: https://www.econbiz.de/10011582608
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3
Innovation in small construction firms
Barrett, Peter
;
Sexton, Martin
;
Lee, Angela
-
2008
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1. publ.
Persistent link: https://www.econbiz.de/10003476481
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