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subject:"Innovationsmanagement"
~isPartOf:"Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Consumer behaviour
United States
Beziehungsmarketing
4
Relationship marketing
4
Konsumentenverhalten
2
USA
2
Brand loyalty
1
Brand management
1
Communication
1
Confidence
1
Customer retention
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Kommunikation
1
Kundenbindung
1
Markenführung
1
Markentreue
1
New product development
1
Produktentwicklung
1
Service industry
1
Service quality
1
Social Web
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Social web
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Vertrauen
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Viral marketing
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Virales Marketing
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Aufsatz im Buch
Forschungsbericht
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English
3
Author
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Celuch, Kevin G.
1
Pirc, Mitja
1
Robinson, Nadine M.
1
Tsiotsou, Rodoula H.
1
Walz, Anna M.
1
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Customer Relationship Management : the ultimate guide to efficient use of CRM
10
Handbook of research on customer engagement
10
Handbook of research on customer equity in marketing
8
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Consumer brand relationships : meaning, measuring, managing
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Does marketing need reform? : fresh perspectives on the future
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Customer-centric marketing strategies : tools for building organizational performance
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Software for people : fundamentals, trends and best practices
3
The Routledge handbook of service research insights and ideas
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
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In search of the gift of feedback : the moderating role of trust on retailer-customer communication
Celuch, Kevin G.
;
Robinson, Nadine M.
;
Walz, Anna M.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 494-501)
.
2012
Persistent link: https://www.econbiz.de/10010191476
Saved in:
2
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
Saved in:
3
Understanding customer loyalty from volition control perspective : loyalty intentions and expectations
Pirc, Mitja
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 201-206)
.
2012
Persistent link: https://www.econbiz.de/10010191490
Saved in:
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