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subject:"Innovationsmanagement"
~person:"Alam, Ian"
~person:"Verona, Gianmario"
~person:"Wuhrmann, Juan Carlos"
~source:"econis"
~type_genre:"Case study"
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Innovationsmanagement
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Alam, Ian
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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ECONIS (ZBW)
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Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
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