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subject:"Innovationsmanagement"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Brand management
Consumer behaviour
United States
Beziehungsmarketing
3,369
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586
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586
Theorie
469
Theory
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222
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141
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93
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Fournier, Susan
7
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Stauss, Bernd
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4
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Kumar, V.
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Park, C. Whan
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3
Birker, Benjamin
3
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Hollebeek, Linda D.
3
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3
Malthouse, Edward C.
3
Meyer, Anton
3
Priester, Joseph R.
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Skiera, Bernd
3
Steinhoff, Fee
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Tsiotsou, Rodoula H.
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3
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3
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2
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2
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2
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Fraunhofer-Informationszentrum Raum und Bau
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Customer Relationship Management : the ultimate guide to efficient use of CRM
10
Handbook of research on customer engagement
10
Handbook of research on customer equity in marketing
9
Consumer-brand relationships : theory and practice
8
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Innovative Markenführung und -implementierung
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Handbook of brand relationships
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Strong brands, strong relationships
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Customer-centric marketing strategies : tools for building organizational performance
4
Does marketing need reform? : fresh perspectives on the future
4
Handbook of research on retailer-consumer relationship development
4
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Branding and sustainable competitive advantage : building virtual presence
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Software for people : fundamentals, trends and best practices
3
The Cornell School of hotel administration handbook of applied hospitality strategy
3
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ECONIS (ZBW)
722
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722
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
4
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
6
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
7
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
10
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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