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subject:"Innovationsmanagement"
~subject:"Consumer behaviour"
~subject:"Customer service"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Consumer behaviour
Customer service
United States
Beziehungsmarketing
3,369
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586
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586
Theorie
469
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250
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208
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Reichwald, Ralf
8
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5
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4
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4
Kumar, V.
4
Meyer, Anton
4
Piller, Frank T.
4
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4
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3
Bauer, Hans H.
3
Belz, Christian
3
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3
Fassott, Georg
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
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3
Park, C. Whan
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Steinhoff, Fee
3
Tsiotsou, Rodoula H.
3
Tuzovic, Sven
3
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3
Wilde, Klaus D.
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Fraunhofer-Informationszentrum Raum und Bau
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Customer Relationship Management : the ultimate guide to efficient use of CRM
11
Handbook of research on customer engagement
10
Handbook of research on customer equity in marketing
9
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
7
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Kundenbeziehungen im Dienstleistungsbereich
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Consumer brand relationships : meaning, measuring, managing
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Does marketing need reform? : fresh perspectives on the future
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Customer-centric marketing strategies : tools for building organizational performance
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Handbook of social media management : value chain and business models in changing media markets
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Software for people : fundamentals, trends and best practices
3
The Routledge handbook of service research insights and ideas
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
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ECONIS (ZBW)
703
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
4
Revolutionizing customer service and experience : the impact of artificial intelligence
Rana, Richa
;
Hatibaruah, Pratibha Das
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 253-275)
.
2024
Persistent link: https://www.econbiz.de/10014465952
Saved in:
5
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
6
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
7
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
8
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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