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subject:"Innovationsmanagement"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Consumer behaviour
Beziehungsmarketing
3,387
Relationship marketing
3,387
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588
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588
Theorie
471
Theory
471
Konsumentenverhalten
406
Customer satisfaction
252
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252
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230
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230
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223
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223
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209
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209
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203
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147
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147
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146
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142
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141
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115
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109
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109
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93
Online retailing
93
Online-Handel
93
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93
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91
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91
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Reichwald, Ralf
6
Fournier, Susan
5
Stauss, Bernd
5
Piller, Frank T.
4
Bauer, Hans H.
3
Belz, Christian
3
Birker, Benjamin
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Steinhoff, Fee
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Baier, Daniel
2
Balderjahn, Ingo
2
Balqiah, Tengku Ezni
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Brusch, Michael
2
Büttgen, Marion
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fichter, Klaus
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Gouthier, Matthias H. J.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
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2
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Fraunhofer-Informationszentrum Raum und Bau
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Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
2
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ECONIS (ZBW)
509
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
4
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
6
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
7
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
10
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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