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subject:"Innovationsmanagement"
~subject:"E-commerce"
~subject:"Service quality"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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Innovationsmanagement
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How to succeed in the digital age : strategies from 17 top managers
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Leitfaden Online-Marketing ; [Bd. 1]
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Customer relationship management in electronic markets
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Customer-centric marketing strategies : tools for building organizational performance
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
4
Handbook of research on customer engagement
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic customer relationship management in the age of social media
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Strategies and tools for managing connected consumers
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Computer-mediated marketing strategies : social media and online brand communities
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Developing digital marketing : relationship perspectives
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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E-commerce trends for organizational advancement : new applications and methods
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Handbook of social media management : value chain and business models in changing media markets
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Kundenorientierung im Touristikmanagement
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Management of technology and innovation in Japan : with 28 tables
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing in the new global order : challenges and opportunities
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Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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3
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
4
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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5
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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8
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
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9
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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10
Optimizing customer service with chatbots
Şimşek, Ahmet Bahadır
- In:
Intelligent optimization techniques for business analytics
,
(pp. 236-254)
.
2024
Persistent link: https://www.econbiz.de/10014578627
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