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subject:"Internal branding"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~isPartOf:"The marketing review"
~subject:"Unternehmenskultur"
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Internal branding
Unternehmenskultur
Brand architecture
7
Markenarchitektur
7
Brand management
5
Markenführung
5
Corporate branding
2
Corporate reputation
2
Firmenimage
2
Interne Markenführung
2
Arbeitsverhalten
1
Brand
1
Brand citizenship behaviour
1
Brand image
1
Branding in higher education
1
Bureau Véritas <Paris>
1
Corporate culture
1
Corporate identity
1
Dienstleistungssektor
1
Employee branding
1
Employer branding
1
Großbritannien
1
HR marketing
1
Higher education financing
1
Higher education institution
1
Higher education marketisation
1
Hochschule
1
Hochschulfinanzierung
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Markenartikel
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Markenimage
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Personalmarketing
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Bang, Nguyen
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Gilani, Hasan
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González del Valle Brena, Almudena
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Melewar, T. C.
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Rodríguez-Cánovas, Belén
1
Stuart, Helen
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Sujchaphong, Narissara
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
The marketing review
The journal of brand management : an international journal
14
European journal of marketing : EJM
13
Journal of business research : JBR
9
Corporate communications : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
The journal of product & brand management
4
Corporate reputation review : an international journal
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate reputation review
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
1
Markenmanagement
1
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ECONIS (ZBW)
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1
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
4
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
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