//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internal branding"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~language:"eng"
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internal branding
Unternehmenskultur
Brand architecture
4
Markenarchitektur
4
Brand management
2
Interne Markenführung
2
Markenführung
2
Bureau Véritas <Paris>
1
Corporate reputation
1
Firmenimage
1
Takeover
1
Übernahme
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
Author
All
González del Valle Brena, Almudena
1
Rodríguez-Cánovas, Belén
1
Stuart, Helen
1
Published in...
All
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
The journal of brand management : an international journal
14
European journal of marketing : EJM
13
Journal of business research : JBR
9
Corporate communications : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
The journal of product & brand management
4
Corporate reputation review : an international journal
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate reputation review
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Humanomics
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Organization : the critical journal of organization, theory and society
1
Pakistan journal of commerce and social sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
2
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->