//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internal branding"
~isPartOf:"Journal of strategic marketing"
~subject:"Corporate culture"
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internal branding
Corporate culture
Firmenimage
Brand architecture
4
Brand management
4
Markenarchitektur
4
Markenführung
4
Brand
2
Corporate reputation
2
Markenartikel
2
Ambidextrous organization
1
Ausländische Tochtergesellschaft
1
B-to-B-Marketing
1
B2B marketing
1
Brand ambidexterity
1
Brand authenticity
1
Brand image
1
Business-to-business marketing
1
Confidence
1
Consumer behaviour
1
Foreign subsidiary
1
India
1
Indien
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Organisationale Ambidextrie
1
Supplier relationship management
1
Transnational corporation
1
Unternehmenskultur
1
Vertrauen
1
brand trust
1
consumer experience
1
consumer research
1
corporate brand
1
corporate brands
1
corporate heritage stewardship
1
customer-based corporate brand equity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Barnier, Virginie de
1
Johns, Raechel
1
Khojastehpour, Morteza
1
Moussa, Anthony
1
Published in...
All
Journal of strategic marketing
The journal of brand management : an international journal
28
European journal of marketing : EJM
20
Journal of business research : JBR
17
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
8
International studies of management and organization
7
Corporate reputation review : an international journal
4
Marketing intelligence & planning
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Scandinavian journal of management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Manual of international marketing
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
The marketing review
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business horizons
1
Business research quarterly : BRQ
1
Contemplating corporate marketing, identity and communication
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate reputation review
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
2
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->