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subject:"Internal branding"
~person:"Davies, Gary"
~person:"Papastathopoulos, Avraam"
~person:"Sujchaphong, Narissara"
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Internal branding
Brand architecture
4
Markenarchitektur
4
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2
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Davies, Gary
Papastathopoulos, Avraam
Sujchaphong, Narissara
Anisimova, Tatiana
1
Balmer, John M.T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Boukis, Achilleas
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
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Hesse, Andreas
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
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Lindgreen, Adam
1
Mavondo, Felix T.
1
Melewar, T. C.
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Rodríguez-Cánovas, Belén
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Schmidt, Holger J.
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European journal of marketing : EJM
1
Journal of business research : JBR
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The marketing review
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ECONIS (ZBW)
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
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